PUMP!’s latest collection SPORTBOY, inspired in a retro aesthetic combined with the sporty & athletic edge that represents the Brand, has been recently launched!
The campaign was produced in Medellín, Colombia with an international crew that worked long days to make the campaign possible. The location selected for this production was the Atanasio Girardot Sports Complex and stadium, where American models Jovan Clark, Brandon Bailey, and Kyle Goffney were highlighted, along with Sergio Perdomo from Italy. The spaces used for the campaign’s photoshoot include the Gymnastics court, the basketball court, and the running track.
The SPORTBOY campaign features three unique combinations of retro yet contemporary colours that come in four different cuts: a boxer, two new different briefs and a jockstrap with front panels. The three colour combinations represent three different teams: Activate: purple, cream and retro green. Recharge: White, Navy Blue and Yellow and finally Boost, a combination of black, dark green and white. The three teams represent the essence of the classic Frat boy.
Besides a multi-day photoshoot with two photographers, a campaign video was recorded to showcase the whole collection. The pieces were tested by the Men’s Colombian selection of gymnasts which included Olympic games participants. Speed, range of movement and stretch were some of the elements that the Olympians put to test, which shows how PUMP! continues to deliver quality and design after 11 years on the market.