Down Under there is an ice cream called a Golden Gaytime. Made by the Streets ice-cream company, it’s been around since 1959. It’s a toffee and vanilla ice-cream dipped in compound chocolate, and wrapped in honeycomb biscuits on a wooden paddle-pop stick.
Several weeks ago, a petition to rename the iconic ice-cream created by an Australian man, known only as Brian Mc, stated that he felt that it was “time that the Golden Gaytime is called out for being outdated.
“Just to be a gay man, even in 2021 is still hard … (we) still have a long way to go to be fully accepted as equals, but if we see an area in life that’s not equal, and we are able to change it for the better, why wouldn’t you speak up,” Mr Mc said. “This is why I’m speaking out against Golden Gaytime. I’m not calling for the product to be cancelled, I’m calling for the product to remove Gay from its name.”
The origin of the name Gaytime name “was and remains related to having a joyous or happy time and is meant to capture the pleasure that comes with enjoying an ice cream. The Gaytime name is not and never was intended to cause offence and this petition is the first that we have been made aware of,” explained a spokesperson for Streets in a recent statement to NCA NewsWire.
In a follow up interview with OutinPerth, Brian Mc further explained that;
“I’ve always looked at the brand… you’re a historical brand, you’re a historical label, you’re an Australian icon,” Brian said. “But when other brands are changing, because of race or gender or sensitivity to the community, then I’ve questioned and kind of gone, should you not be updating as well?”
Recently in Australia, the brand name of Coon Cheese, named after American cheesemaker Edward Coon, was changed to ‘Cheer Cheese as the term Coon is a racial slur. Similarly, Red Skins and Chicos lollies, made by Nestle, have been rebranded as Red Rippers and Cheekies for similar reasons.
Since Brian Mc’s petition was released, a counter petition to keep the name Gaytime has been created and at the time of publishing, had received over 4,500 signatures of support.