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DNA Celebrates International BDSM Day And JJ Malibu’s 5th Anniversary

MICHELE VITACCA FOR JJ MALIBU (Roberto Chiovitti)

PHOTOGRAPHER: Roberto Chiovitti | Instagram
MODEL: Michele Vitacca | Instagram
BRAND: JJ Malibu | Instagram | Website

Did you know that July 24 is International BDSM Day? We did, and we’re celebrating that along with the great swimwear, underwear and fetish-wear the brand JJ Malibu, who are also celebrating their 5th anniversary!

If you want to embrace International BDSM Day, then look no further than JJ Malibu for some seriously sexy kinky gear, beautifully shot here by Italian photographer Roberto Chiovitti and model Michele Vitacca.

JJ Malibu are a gay-owned underwear and lifestyle brand that came out of nowhere and now dominate the LGBTQ+ scene. Everyone wants to be seen sporting the funky, fresh, and colourful designs.

For one day only you can use the code 40DNAXJJ to get 40% off of everything on their site. This code is only active until July 24, at 12:00 pm (EST) or July 25, at 2:00 am (AEST). So hurry now and shop their diverse rage of clothing and accessories!

Comments
DNA is the best-selling print publication for the LGBTQIA+ community in Australia. Every month, you’ll find news features, celebrity profiles, pop culture reviews and sensational photography of some of the world’s sexiest models in our fashion stories. We publish a monthly Print and Digital magazine distributed globally, publish daily to our website and social media platforms, and send three EDMs a week to our worldwide audience.

Copyright © 2025 DNA Magazine.

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