Bondi Joe: The New Australian Brand Taking On The World

Bondi Joe

PHOTOGRAPHER: Ashlea Hingston Photography | Instagram
MODEL: Matej Zich | Instagram

Use our exclusive shopping code DNA20 for 20% off regularly priced items at Bondi Joe.


Bondi Joe is a new Australian men’s swim trunks brand taking the world by storm. They are focused on creating the most comfortable pair of swimwear you will ever own, so you can wear them all weekend – from sunrise to sunset, from beach to the bar, in and out of the water.

Bondi Joe debuted in 2019 after long hours spend researching how to improve the comfort of traditional men’s swimwear. They took the old-fashioned mesh lining out of the shorts and worked with a range of designers to perfect the fit. The result is a cross over between the comfort of hanging free in boardshorts, combined with the length and aesthetic of a traditional swim trunk.

Their range of designs include bright florals like the Roscoe which comes in a green and gray version and has been a favourite amongst customers and Instagram influencers to date. We love the Cutler, with it’s striking blue on blue geometric design and also the Banksia with a cockatoo featured on a coral background. All of their range have great designs and an on-trend colour palette.

Sustainability is a strong feature of the brand, with Bondi Joe using fabric from 100% recycled materials (such as plastic bottles) in all of their range. They have carbon offset their supply chain and ship using plastic free packaging which we find super impressive.

In terms of functional design, they have you covered. With two big side pockets and a rear pocket, the shorts are designed to fit that phone, wallet and keys – all the essential items you need for a day at the beach that becomes a night at the pub. They are finished with high end details including custom metal accessories and super fancy draw strings that add serious design appeal.

All of Bondi Joe’s swim trunks come in a matching pouch making them great for a gift for someone special, or yourself!

And do they deliver on their claim of being super comfortable? According to many reviews and Instagram influencers, and our models from our swimwear shoot last summer – it’s a resounding yes

Visit www.bondijoe.com to view their exciting summer range and enter our exclusive discount code DNA20 for 20% off. Bondi Joe offers free global shipping.

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