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Rude Rainbow: Not Just Another Swimwear Brand

Rude Rainbow

BRAND: Rude Rainbow | Instagram

Rude Rainbow is the brainchild behind two Sydney fiance’s, Mitch Petropoulos and Kieran Kartun.

“The idea for the company developed quite organically out of our own wants and needs for a brand” says lead designer, Kieran.

“Every time we were planning for Mardi Gras, a big party or just looking forward to a holiday overseas we’d shop around looking for fun party wear and cool accessories. After finding very few brands locally we’d eventually end up having to order stuff in from either America or China with prints and quality that was almost always very underwhelming.”

Working within the architectural design and fashion/sales/tech industries, the boys have used their skills in design and retail to imagine a great Australian based brand that emphasises quality materials and considered design, “but doesn’t shy away from being a tad ‘extra’ and is sure to turn heads”. 

The idea was simple. Fun, colourful, and just a little rude.  

“We wanted to create a brand that would essentially end up being a place where anyone could come to find everything from party accessories to swimwear at any time of the year with an ever-changing range. We also didn’t want to play it safe. We wanted the designs to be fun and ‘Poppy’, knowing that Aussie boys aren’t shy of a good print. We felt there were plenty of Australian swimwear brands but none that were willing to fully embrace the gay market and start designing other items gay boys wanted such as fans, matching bandanna prints, etc.”  

Being only live for a few months now they are quickly getting their name out into the community and hope to continually add more and more products to the site as time goes by. Starting out with 5 categories- fans, hats, bandannas, swimwear and eyewear, the boys aim to expand into other categories to become a one stop shop within Australasia for all your fabulous party needs. 

They wish Rude Rainbow to be an all-inclusive brand but targeted to the gay community. “Our first stall at Mardi Gras’ Fair Day a month after launching was a great experience for us- we had everyone from 3-year-old girls begging their Mother’s for the ‘Born to be Fabulous’ Unicorn fans, to leather daddies buying our very cute ‘Little Piggy’ swimwear and cap combo.”  

The products are designed by the boys in Sydney, Australia, based on a varied range of prints and colours “to ensure our customers really stand out in a crowd.” 

The new collection is currently available exclusively at  www.ruderainbow.com

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