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Current Crush: Noah Beck Turns Thirst Traps Into A Million-Dollar Underwear Brand

Noah Beck (IG/@noahbeck)

Have you ever seen social media fame turn into something bigger? Noah Beck has. He’s gone from viral TikTok sensation to Cosmopolitan centrefold and entrepreneur in just a few years.

It all started with a shirtless TikTok

Back in 2020, like many of us stuck at home during the pandemic, Noah Beck decided to give TikTok a shot. Little did he know his shirtless dances would gather millions of followers in record time. Fast forward to today, and Beck has over 33 million followers on TikTok, securing his position as one of the platform’s brightest stars.

Before his TikTok fame took off, Noah Beck kicked goals on the soccer field. This sport gave him more than just those abs we can’t stop discussing – it shaped who he is today.

Real talk about labels

When Out.com asked if he was gay, Beck kept it real. “No,” he said, addressing the question head-on. He opened up about growing up with two sisters and in a female-dominated household. “I’m just not afraid to be in touch with my feminine side,” he shared.

The conversation around his sexuality hasn’t always been smooth. Some fans got “aggressive” with their assumptions, leading Beck to ask, “What’s even the point of saying anything?” We love how he handles these personal questions with grace and honesty.

In 2023, Beck took a step off social media to launch his underwear brand, IPHIS, which celebrates gender fluidity and ties beautifully to Beck’s vision of inclusivity.

Beck told Cosmopolitan, “I want everyone to feel like they’re involved. I want everyone to feel like they can have a piece of this and can be part of this community because it feels good to be part of something.”

What’s a thirst trap got to do with it?

If you know Noah Beck, you know he’s the king of the thirst trap. Those irresistible, shirtless posts do more than just rack up likes. They’ve become a core part of his brand. Beck even shared in his Cosmopolitan interview that perfecting a thirst trap is an art. And he isn’t shy about drawing inspiration from celebs like Jeremy Allen White.

Noah Beck brings the heat to Hollywood

Switching gears yet again, Beck will soon be seen on the big screen in The QB Bad Boy And Me. Based on a story first published on the Wattpad app, this romantic comedy marks Beck’s first major film role. It’s a bold move but one that aligns perfectly with his progression from influencer to multi-faceted entertainer.

From bedroom TikToks to boardroom talks, Beck proves you can have it all. And we’re here watching every move, supporting our crush as he builds his empire.

Remember when TikTok was just dance videos? Now it’s where our crushes become bosses. And Noah? He’s just getting started.

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DNA is the best-selling print publication for the LGBTQIA+ community in Australia. Every month, you’ll find news features, celebrity profiles, pop culture reviews and sensational photography of some of the world’s sexiest models in our fashion stories. We publish a monthly Print and Digital magazine distributed globally, publish daily to our website and social media platforms, and send three EDMs a week to our worldwide audience.

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