DNA Affiliates Agreement

Affiliate Registration

To register as an affiliate you must be either:

  • an active DNA subscriber (print or digital), or
  • a website or blog owner, or be a photographer, model or social media influencer.

We review and moderate all affiliate registrations, and we appreciate your accurate and honest information. Your affiliate registration is linked to your DNA website membership so you do not need to set-up a new DNA account.

If you’re approved, awesome! You’ll be given a unique referral ID that you can use to promote DNA via referral links. Check out your private Affiliate Zone for visits and referrals information, creatives, graphs and more!

Commissions and payouts

You’ll earn a sweet 10% commission when a customer purchases an eligible product from DNAstore using your referral link. All commissions earned on foreign currency sales (USD, CAD, NZD, EUR, GBP) are converted to AUD.

Here’s the breakdown of eligible products:

  • current & next issues (print)
  • back issues (print)
  • DNA Men special editions (print)
  • posters (print)
  • new DNA Print subscriptions
  • new DNA Digital subscriptions

And these are the ineligible products and items:

  • renewing subscription products
  • shipping fees and taxes
  • all freebies including trial period offers
  • wholesale and other bulk purchases

There are two payout methods:

  • DNAstore Credit (default option)
  • Cash Payout (to approved affiliates only)

DNAstore Credits

Suitable for:

  • DNA subscribers with an active print or digital subscription
  • website or blog owners, photographers, models and social media influencers

DNAstore credits are in AUD and accrue whilst you have an active affiliate account and can be redeemed at checkout against any DNAstore product including your subscription renewal. For international affiliate purchases, DNAstore credits will be converted to your region’s applicable currency (USD, CAD, NZD, EUR, GBP) at checkout.

Cash Payouts

Suitable for:

  • website or blog owners, photographers, models and social media influencers
  • higher volume referrers

We pay out affiliate commissions in AUD through Electronic Funds Transfer (Australian affiliates) and PayPal or Stripe (international affiliates) in the last week of every month. We only pay commissions that are older than 30 days. The minimum payout balance is AUD150.00, so you receive a decent chunk of cash when payouts come around. And there’s no maximum payout balance, so go nuts!

We do not allow referrals to be generated on your own purchases. We do not offer automatic recurring referrals – yet – but we’re working on it.

DNA Affiliate Zone

Once you have been approved as an Affiliate, you will have access to the DNA Affiliate Zone which will enable you to view:

  • affiliate URL and referral URL generator
  • statistics summary showing your referrals, referral visits, conversion rates, earnings, campaigns and your DNAstore Credit balance
  • graphs
  • referrals including order numbers, commission amount, status and date
  • payouts
  • visits
  • creatives including easy to use HTML ad snippets or standard jpeg ads

Here are the details of our program in summary:

  • To register as an affiliate you must either have an active DNA print or digital subscription  or have your own website | blog, or be a professional photographer, model or social media influencer.
  • You’ll receive 10% commission for every new sale you refer
  • Minimum payout balance of AUD150.00, and no maximum payout
  • Commissions older than 30 days will be paid in the last week of each month
  • Referrals are paid out via PayPal or Stripe
  • Referrals cannot be generated on your own purchases, nor of those of spouses, partners or house-mates (this includes using a different email address, name, address, payment method or similar).

Referral cookie lifetime

When a potential customer clicks on your referral link, a cookie is stored in their browser to track your referral. The cookie is then stored for a generous 30 days to give your referred customers time to decide if they wish to purchase from DNAstore.

A referral won’t be awarded if:

  1. The customer uses a different browser to purchase than the one they originally used to visit our site (because the cookie does not exist in that browser)
  2. The customer purchases after 30 days (because the cookie will expire).

Direct Link Tracking

We do not currently use Direct Link Tracking, so a potential customer must click on your referral link that you supply.

Refunded purchases

Referrals older than 30 days and in good standing (i.e. the purchase has not been refunded) will be included with each commission payout (if the commission balance totals AUD150.00 or over). If a purchase is refunded, a commission won’t be paid out for that referral.

We reserve the right to reject affiliate commissions for any reason. Commission rejections may occur for the following reasons:

  1. The sale that the referral was based on was refunded
  2. The method by which the referral was generated was in violation of our promotional policies (see below) or violated the spirit of the Affiliate Agreement.

Affiliate news and updates

By becoming an affiliate you agree to receive emails from DNA. You can unsubscribe at anytime. These emails will be sent to affiliates only, on an ad-hoc basis, and may include important information regarding the DNA affiliates program. These emails will also provide you with relevant news and updates to help you effectively promote DNA. As an affiliate you may be privy to embargoed or time-sensitive information in these emails (this information may only be promoted after an embargo is lifted). And we won’t spam you, ever – promise!

Affiliate application rejection

We reserve the right to reject affiliate applications for any reason. We also reserve the right to choose whether we provide an explanation or reasoning for affiliate application rejection. Below are just a few reasons why an application may be rejected (this is not an exhaustive list):

  • Affiliate applications for websites that sell, advertise or engage in phishing scams, spamming, illegal business practices, or that include any material infringing on National or International Copyright will be rejected.
  • Affiliate applications for websites that we do not believe are aligned with our industry or business may be rejected.
  • If you apply to become an affiliate and you have not purchased from DNAstore, your application may be rejected.
  • If you apply to become an affiliate but you have not yet paid for your subscription, your application may be rejected.
  • Affiliate applicants with websites that re-sell any of our products will be rejected.
  • Websites considered inappropriate by DNA will be rejected.

Inappropriate websites:

The following types of sites are not permitted to become an affiliate: sites that promote violence, hatred or bigotry, sites that promote or engage in illegal activity, including (but not limited to), hacking, cracking, nulled, and warez sites. Affiliate applications for inappropriate websites will be rejected, and we reserve the right to choose whether or not to provide a rejection reason.

Questions regarding your application

When you apply to become an affiliate we may email you at the email address you have supplied with some questions regarding your application. This may be because:

  • We didn’t understand something in your application, or,
  • We’d like to learn a bit more about how you will promote DNA and need a little more detail.

If we reach out to you and we haven’t heard back within 7 days, your application may be rejected. If your initial application is rejected, you are welcome to reapply to become an affiliate and provide us with more detail for reconsideration.

Dormant affiliate accounts

Please don’t leave us! We encourage all of our affiliates to actively promote DNA to keep earning referrals. If we can help you come up with ideas on how to promote DNA, please let us know – we’re here for you! An affiliate account is considered dormant if no visits have been generated after a 6-month period. A dormant affiliate account will be temporarily deactivated if no visits have been generated after 6 months. But we don’t even want to go there right now, right?! Let’s work together to help you start earning some cash!

DNA Affiliates Program Policies

Allowed and super cool promotional methods

How you promote DNA is reflected in the commission you earn! We encourage the use of promotional methods that add value to DNA and bring us legitimate, loyal customers. We love it when our team of affiliates blog about affiliate marketing and mention DNA.

Here are a few examples of awesome promotional methods to earn more commission:

  • Tell clients, customers or friends about DNA, and give them your affiliate referral link
  • Write a review or a blog post about affiliate marketing or DNA and link to our site with your referral link
  • Reach out to a broad audience with your social network accounts. Tweet about us on Twitter with your affiliate referral link, post about us on Facebook with your affiliate link, or communicate to your Linkedin followers about affiliate marketing with your affiliate link. Spam-free promotion is a great way to get more referrals!
  • Provide value to others by answering related questions on other sites with helpful responses, and using your referral link in your replies.

Prohibited and super uncool promotional methods

We love and back our product 100%, and we are very careful with how it’s promoted, so we want affiliates who are 100% behind us too! The prohibited promotional methods listed below aren’t meant to scare you off – they’re here to protect you, and us, and our customers from any freaky or fraudulent activity, which is something we take pretty seriously. We know you’ll understand. 🙂 But here they are in writing just in case you’re not totally sure what is and what isn’t allowed.

  • DNA may not be promoted on coupon sites
    Customers who are searching for a coupon are already in the market for DNA, so this method adds no value to DNA.
  • Any type of spam is prohibited
    Links, ads, emails, comments… any type of spam. Please respect the posting rules of any 3rd-party websites you use to promote DNA. P.S. This is not an exhaustive list of spam methods; if we decide that your activity is spam, it’s spam.
  • Any illegal activity or activity deemed offensive by us is prohibited
    This may result in referrals being rejected and/or your affiliate account being deactivated. See above for allowed and super cool promotional methods!
  • We’re flattered, but please don’t pretend to be professionally associated with DNA
    Affiliates aren’t employees of DNA and have no employee rights.
  • Pretending to actually be DNA is 1000% prohibited
    Cloning our site, copying our site, using our copyrighted site assets, and pretending that a site created by you is an official DNA site is unethical and prohibited (this includes using services that automatically clone websites, or place them into iframes).
  • Again, false promotion to customers that you are endorsed or operated by DNA is prohibited (and super uncool).

If you’re unsure or concerned that some activity you’re about to proceed with may be considered prohibited, please ask us. 🙂

(And yeah, we know 1000% isn’t an actual number. 😛 You get what we mean!)

Consequences of not-cool promotional methods

If your promotional methods step outside of these terms, your referrals may be rejected and we may disable your affiliate account. We reserve the right to do this and may or may not notify you in the instance that this occurs. Please use allowed promotional methods, and help us to help you succeed as an affiliate!

Inappropriate websites

The following types of sites are not permitted to become an affiliate: sites that promote violence, hatred or bigotry, sites that promote or engage in illegal activity, including (but not limited to), hacking, cracking, nulled, and warez sites. Affiliate applications for inappropriate websites will be rejected, and we reserve the right to choose whether or not to provide a rejection reason.

The important stuff

By accepting these terms and conditions you are providing your nonlegal agreement to abide by them. By registering and being approved as an affiliate in our affiliate program you agree that your commissions are subject to approval before they are accepted and subsequently paid.

The affiliate relationship does not represent a professional or formal agreement, and as an affiliate you are not an employee of DNA Men Nexus PL. You agree that this is not a legally binding relationship and as a result may not take legal action againstDNA Men Nexus PL. These affiliate terms and conditions are subject to change without notice.


Phew! Sound good? Great! Thanks for taking the time to read through these T’s and C’s and for agreeing to them. We can’t wait to have you on board!

DNA is Australia's best-selling LGBTQIA+ magazine. Every month, you'll find great feature stories, celebrity profiles, pop culture reviews and sensational photography of some of the world's sexiest male models in our fashion stories. DNA was launched in Australia in 2000 and is available worldwide in Print (in newsagents and bookstores throughout Australia, New Zealand, Canada, USA, UK and Europe) and Digital (through DNAstore, Pocketmags, iTunes, and Amazon Kindle).

Copyright © 2022 DNA Magazine.

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