Music: Gay Latino Rapper, HeartThrob Robb Is Making Hip-Hop History
While most hip-hop artists play it safe, HeartThrob Robb chooses to be real. In a music scene that rarely sees openly gay Latino artists, he’s not just making music – he’s making history.
Rob Antonio Zumaya, known professionally as HeartThrob Robb, brings fresh energy to the hip-hop scene. This San Diego native combines his Mexican-American heritage with modern music production to create unique sounds that speak to many listeners.
Music wasn’t always the plan for Robb. The turning point came in 2011 when he lost his mother. He turned his grief into art, creating his first mixtape Meat, which marked his entry into the music world.
His career took off with the release of his EP Eleven Eleven, featuring the standout single WHATS YOUR LYFE LYKE? The music video caught attention, leading to features on Billboard, Spotify editorial playlists, Logo, and PopLine.
The hip-hop genre often sticks to traditional ideas about masculinity. But Robb shows there’s room for different voices and experiences. His success over the past decade has earned recognition from major music authorities like Billboard, The Recording Academy, and Rolling Stone.
His latest single Tipsy talks about a past relationship. “I can do what you’re doing because I live this life, and I can do it better than you,” Robb tells lovebscott. This track shows a more personal side of his artistry.
His music is available on all major streaming platforms. His official channel features creative music videos that bring his songs to life. You might also want to check out his collaboration with Doja Cat.
