Andrew Christian Says Goodbye… Fast-Fashion Downs Another Legendary Brand
Andrew Christian has officially closed the website of his well-known underwear brand after more than 20 years in the queer fashion space. The announcement came through a series of emotional posts on social media, along with an interview he gave to Queerty explaining why the business could no longer continue.
Why the brand shut down.
Christian told Queerty that the shift in buying habits played a major role. He pointed to the rise of fast-fashion platforms such as Shein and Temu, where shoppers can pick up underwear for only a few dollars. He also said the broader political climate has made larger companies more hesitant to partner with brands that centre LGBTQIA+ audiences. For him, the combination created a wall that was becoming harder to climb.
A message to the community.
When the website went dark, it displayed a simple banner: “Andrew Christian is now closed. Thank you for your loyalty and support over the years.” His posts carried more detail. On X, he wrote:
“Today, with tears, gratitude, and a heart full of memories, we close the Andrew Christian website. It’s with a heavy but deeply grateful heart that we say goodbye.”
He thanked everyone who had worn the brand, adding, “You gave this brand its soul. The site may go dark, this chapter may end… but the love, the stories, and the community we built together will stay with us forever.”
His recent Instagram post echoed the same sentiment. Christian wrote, “As I take this final bow, I just want to say thank you to everyone who believed in me, my work, and the world we created together.” He reflected on how the label began as “a queer kid’s survival” and grew into a space for self-expression and visibility. “We made people feel seen,” he said.
For many, that line summed up why the brand mattered. It wasn’t only about underwear. It was about confidence, identity, and feeling welcomed.
We know how many readers grew up with Andrew Christian campaigns, videos, and iconic designs. The closure marks the end of a brand that shaped a whole era of queer men’s fashion. It also raises questions about what comes next for independent queer-owned labels. Can they still thrive in a market leaning toward $3 throwaways, and how do we support the creators who put real care into what they make?
Christian ended his farewell with a reminder of what those two decades represented: “Thank you for standing with me. Thank you for believing in me. Thank you for being part of this legacy.”
