Ad Featuring Drag Queens Will Make Super Bowl History

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In a first for the Super Bowl, two drag queens will feature in a 30-second ad.

RuPaul’s Drag Race queens, Kim Chi from season 8 and Miz Cracker from season 10, appeared in a teaser for a 30-second ad for Sabra Hummus.

While they joke, it’s a significant moment for the LGBTIQ community. According to the Super Bowl regularly attracts over 100 million viewers, with a 30 second advertising slot costing an estimated $5.6 million.

At DNA we’re not one way or the other with the SF 49ers or Kansas City Chiefs.

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DNA is Australia's best-selling LGBTQIA+ magazine. Every month, you'll find great feature stories, celebrity profiles, pop culture reviews and sensational photography of some of the world's sexiest male models in our fashion stories. DNA was launched in Australia in 2000 and is available worldwide in Print (in newsagents and bookstores throughout Australia, New Zealand, Canada, USA, UK and Europe) and Digital (through DNAstore, Pocketmags, iTunes, and Amazon Kindle).

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