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Jonathan Bailey’s Thirst Trap Collab With Loewe Has Us Reaching For Milk

Jonathan Bailey in Fellow Travelers (Showtime)

“Drink Your Milk” T-Shirt Sales Benefit The Shameless Fund

Jonathan Bailey, the dashing star of Bridgerton, has joined forces with the renowned fashion house Loewe to create a stylish T-shirt that not only quenches our thirst but also supports a worthy cause. The white T-shirt, which features the playful slogan “Drink your milk” and a milky droplet design along the collar, is a nod to Bailey’s Emmy-nominated performance in the gay saga Fellow Travelers.

The collaboration between Bailey and Loewe is more than just a fashion statement; it’s a commitment to making a difference in the lives of LGBTQIA+ individuals. A portion of each T-shirt sale will be donated to The Shameless Fund, an LGBTQIA+ rights charity launched by Bailey himself in June.

The T-shirt’s initial release was met with overwhelming enthusiasm, selling out quickly. Fortunately, Loewe has restocked the popular item, allowing fans to show their support for both Bailey and the LGBTQIA+ community. As anticipation builds for Bailey’s appearance in the upcoming third season of Heartstopper, the actor has taken to social media to promote the collaboration in a thirst-quenching manner.

In a video, Bailey is seen gulping down a glass of milk, his intense gaze fixed on the camera as he wipes his lips. A second video on his Instagram story features the Wicked star sternly delivering the message, “Drink your milk.” The effect on his fans is palpable, with knees buckling around the world in response to his commanding presence.

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