Red Hot the young, dynamic startup famous for “rebranding the ginger male stereotype” is launching underwear and has its eyes set on the metrosexual man who wants to stand out from the crowd.
They will present their debut collection at L’Escargot on the 15th of February in London during London Fashion Week.
Now in its seventh year, the Red Hot project has evolved into a global movement, generating unprecedented media attention spanning books, calendars, exhibitions and a community of empowered ginger men across the globe, helping to re-cast them as the hero.
In 2014, the Red Hot exhibition toured the globe generating unprecedented media attention, with articles in the The New York Times, The Guardian, Sunday Times Style, Sydney Morning Herald and guest appearances on television shows
‘Watch What Happens Live’ with Andy Cohen, BBC Global and Conan O’Brien’s TBS Talk Show.
The new, ultra sexy underwear range is designed from the bottom up. Made from super soft, luxury stretch cotton with a bigger, more comfortable pouch, the collection showcases the now iconic ‘Red Hot’ logo on a 1.5 inch elasticated waistband, and is available in three styles and colours.
HIP BRIEF – JOCK – TRUNK BLACK – WHITE – BLUE
Gaydar Presents Red Hot Underwear: 9pm – Late
L’Escargot, 48 Greek Street, London, W1D 4EF,BUYERS
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