DNA gets to know a new UK based brand and you can too with their discount code...
M:R is an exciting new British brand based out of Sheffield, Northern England. The brainchild of designer Matt Randolph, the brand has set out to be something truly different. Unique in design and beautiful in philosophy, M:R Underwear offers unique menswear for men who consider themselves a departure from the stereotype.
As a designer, Matt likes to play with colours, prints and proportions, aiming to appeal to men who pride themselves on being a lone wolf, understatedly different from the rest of the pack. From the colourless butterfly printed boxer to his inverted floral briefs showstopper and the latest black-and-white designs, toying with image is the key for Mr Randolph.
Moreover, M:R is one the first men’s underwear brands in the world to embrace what most might consider odd and goofy with his hybrid design of asymmetrical underwear that lives up to its name. With one leg of “brief” length and the other of “boxer”, this design accentuates the male lower body and simply needs to be seen to be believed and worn to understand.
M:R Underwear calls for you to look at underwear in a whole new way. The brand offers men the opportunity to step away from the traditional classics and flashy gimmicks into designs built to exhibit inner identity. This is a brand built for men as a way to showcase the soul, says Matt.
Matt Randolph has produced a unique and lovable brand with an excellent first collection and quirkier print-based designs coming this summer. Matt plans to introduce jockstraps and swimwear to add to his already dynamic and unique lines that can really speak to who you are.
As a special offer, M:R and DNA is happy to offer 20% off your total purchase with code DNA20.