It started with Matt Bomer, the 40-year-old bought out an entire movie theatre so fans can go see coming-out gay movie Love, Simon for free.
Praising the movie on Instagram the American Horror Story actor bought out a movie theatre session in Spring, Texas, so people from his hometown could see the film for free on March 25.
He wrote: “Please come see @lovesimonmovie in my hometown of Spring, TX for free! @halls.simon and I bought out the whole screening for you. This is an important movie, and a really good one.”
Kristen Bell, Neil Patrick Harris and Tyler Oakley have also bought out movie theatres so people can see the movie for free.