Advertising with DNA
• Advertising in DNA magazine, on the DNA website or on the DNA e-newsletter is an effective way to promote your business to a gay male audience both nationally and internationally.
• DNAmagazine.com.au is Australia's number one gay media site with over 95,000 registered members, and an average of 2 million page views per month.
• The DNA e-newsletter reaches a weekly audience of over 55,000. It delivers a fuss-free marketing channel to DNA readers.
• DNA is Australia’s best-selling magazine for gay men. 135,000 gay men around the world read DNA every month.
• DNA is distributed throughout Australia, the USA, Canada, New Zealand, the UK and Europe.
• DNA outsells America’s leading gay magazines in the crucial Barnes And Noble and Borders Books chains in the USA.
• DNA’s website is the number one gay media site in Australia.
• DNA readers fly at least twice domestically and once internationally every year.
• DNA readers spend 600 per cent more on clothes and grooming products than the average Australian male.
• Reader information, demographic profile and feedback is constantly monitored and up-dated via the DNA online survey.
• After only advertising in DNA, gaydar.com.au became the number one lifestyle website in Australia ahead of ninemsn, Nickelodeon, City Search, Dolly, Girlfriend and Disney. “We couldn’t have grown to our current position in Australia without DNA,” says Henry Bradehorst, Managing Director.
